Changing lives responsibly

We're the nation's chance to dream. Our games are fun and exciting, and should always remain so. That's why for us, players are the priority.

What does this mean to you? It means we always encourage Healthy Play. It means lots of people playing a little, rather than a few playing a lot. We're all about changing lives for the better.

We know that amazing things happen when lots of people play a little. We're proud to say that around 60% of Zambia adults enjoy our games, so encouraging healthy play is at the heart of everything we do. The way we design our games and the healthy play tools available help to put you in control of your play.